This coalition represents a fairly large (and growing) group of corporations who aims is to supply regulations for how Internet advertising should appear, in order to give advertisers space and opportunity to profit within this digital landscape. And, good news for companies already in compliance for Internet advertising, as Google’s ad blocker will filter the intrusive, yet allow the ads deemed appropriate through the Coalition for Better Ads. This advanced notice will hopefully give those companies funded through ads to bring their marketing practices up to Google’s standards. This will be designed to get rid of the ads consumers find the most disruptive or unnecessary.
In approximately six months, Google’s Chrome browser, for desktop and mobile versions, will include an ad blocker. Let’s start with some information about how and when the service will work. And, as some have already asked, we will consider the potential negatives this system may have.
Of course, there are some more specific details for how the ad blocking will work, which we will detail below. In an effort to reduce the intrusive and annoying nature of such ads, Google has announced that their new browser version will feature an automatic ad blocker as part of its software. Play a video clip and watch an ad, usually twice the volume of the intended video. Follow a link, wait 10 seconds on an ad page before your initial page loads. How often are you part of this stream and how often is your Internet activity interrupted by annoying pop-up ads? For most patrons of the Web, this experience is all too familiar. In an effort to reduce the intrusive and annoying nature of such ads, Google has announced that their new browser version will feature an automatic ad blocker.Ĭonsider the vast amounts of information, communication, and entertainment, which is funneled through the Internet daily.
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